What Is A Influencer

An influencer is a person who influenced people about anything like fashion, lifestyle, Technology, etc.
influencer marketing is used by so many brands for product marketing.

What Is A Influencer

There is so many influencer platforms that collaborate with many brands. The company run campaign for the marketing of the product with the help of an influencer. An influencer is a person who has more followers on social media. There are 4 types of influencers.


  1. Mega influencer
  2. Macro influencer
  3. Micro influencer
  4. Nano influencer

What is a mega influencer

The mega influencer is a type of influencer who has more than 1 million followers on social media. like celebrity,model,actor,actress etc.The big brands use celebrity influencers for their marketing of the product as the celebrity has more intent to influence and also provide a lot of reach in one post.
Their content can reach a more audience. As mega influencer charges more for one sponsor post so only the brand who has a big marketing budget only they can use mega influencer.

What is a macro influencer

Next are the macro influencer who have 100,000 to 1 million followers on social media. The macro influencers are who are famous on social media by uploading some dance videos or short videoes. Or it may be a social media star who has a big followers list. They often have a large audience and work well for brands. You can think about macro influencer as a mini-celebrity. Macro influencers reach significantly more audience than micro-influencer. The macro influencer gives a big advantage to the brands for maximum visibility of their campaign.

What is micro-influencer

Micro-influencers are individuals that have no. of followers between 1000-1,000,00 and they are experts in their respective niche. They could be food bloggers, travel bloggers,fashion influencers, or fitness influencers.The cost of this influencer depends on the quality of their content and the no. followers they have the engagement of this influencer is a huge benefit.

What is nano influencer

The nano influencer is who have less than 1000 followers but have a good attraction with their follower. And their content quality is also high. They work with brands with partnering with them. They are cost-effective and authentic. The nano influencer use by brands when brands want a good return of their investment. 

What Is A Influencer

List of the influencer marketing platform

  1. Influencer.in
  2. HYPR
  3. Upfluence
  4. Neoreach
  5. Revfluence
  6. Plixxo
  7. Tribe
  8. Captiv8
  9. Openinfluence
  10. Hype Auditor

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